Digital media behaviors between older and younger generations …
WEBFeb 21, 2022 · Some differences between generations seem irrefutable while others seem little more than the function of age and maturity. Without doubt, we have observed the many impacts of digital transformation on Millennials and Gen Z. Yet, while the rise of digital ubiquity is certainly one of the most profound impacts on culture (and certainly media …
Digital Content Next (DCN)
WEBDigital Content Next is the only trade association that exclusively serves the unique and diverse needs of high-quality digital content companies that manage trusted, direct relationships with consumers and marketers.
Overview - Digital Content Next
WEBAbout DCN / Read our Trust Principles. Digital Content Next is the only trade organization dedicated to serving the unique and diverse needs of high-quality digital content companies that manage trusted, direct relationships with consumers and marketers. The organization was founded in June 2001 as the Online Publishers Association (OPA).
Jason Kint - Digital Content Next
WEB[email protected]. @Jason_Kint. Jason Kint is CEO of Digital Content Next, the only trade association to exclusively serve the unique and diverse needs of high-quality digital content companies that manage trusted, direct relationships with consumers and marketers. Jason guides DCN’s diverse and powerful group of members ...
What Generative AI means for media companies - DCN
WEBAug 3, 2023 · Undoubtedly, Generative AI holds the potential to revolutionize the way content is created, distributed, and consumed. Yet at the same time, it also presents some interesting opportunities for media companies. This technology offers unique opportunities to engage audiences in novel and distinct manners, while also fostering trust, relevance ...
Meeting these consumer expectations is critical for streaming …
WEBJul 28, 2021 · PriceWaterhouseCoopers’s (PwC) new research shows that 83% of consumers are happy with their options. That’s up from 73% compared to a year ago. In fact, approximately 40% say they are “happy,” “excited” or “satisfied” with their video viewing experience. PwC surveyed 1,000 consumers, ages 18-59, to better understand …
Five big leadership challenges facing the media industry
WEBMay 12, 2022 · Here are five of the core elements that emerged from our conversation, with a focus on supporting future leaders – and the challenges facing them – in the media industry: 1. Training the next generation of leaders. Zielina has extensive leadership experience in media including stints as Chief Product Officer & Editor-in-Chief Digital at …
Kilkaya - Digital Content Next
WEBApr 8, 2024 · Kilkaya‘s analytics suite empowers publishers with customizable KPIs, driving smarter decision-making through features like real-time analytics, A/B testing, tailored dashboards, user segmentation, and comprehensive insights into video performance, subscriptions, and sales.. Furthermore, Kilkaya’s AI facilitates the creation of automated, …
People get their information from social media but don’t trust it
WEBNov 14, 2023 · The study further indicates that social media platforms must adequately address the issue of disinformation. Only 50% of respondents expressed trust in news from social media, compared to 66% for television news, 63% for radio news, and 61% for print media news. These findings suggest that social media fails to meet users’ expectations ...
How publishers can differentiate their sponsored content initiatives
WEBMar 16, 2022 · First point of differentiation: owned and operated traffic. Leveraging 3rd party sources to drive audiences to sponsored content has worked well for years. But as advertiser expectations rise, so will the need to evolve the way publishers attract traffic. Publishers will need to scale their audiences and drive traffic from their owned and ...