With a new feature called Hype, YouTube is trying to focus on growing the smaller channels and helping people discover and share new creators. Hype is an entirely new promotional system inside of YouTube: there’s a new button for hyping a video,

YouTube creators no longer have to rely solely on the recommendation algorithm, search results, or collabs to help them grow their audience. At the company's Made on YouTube event on Wednesday, YouTube announced a new feature that will allow a creator's existing viewers to help "hype" a video with a click of a button,

At its Made on YouTube event on Wednesday, the company announced a new dedicated space for creators to interact with their fans and viewers. The space, called “Communities,” is kind of like a Discord server built into a creator's channel.

Many creators post videos on YouTube but take to other platforms to actually interact with their fans and viewers. With a new feature called Communities, YouTube is hoping to offer those types of interactive options right on the platform, so creators might not need to take to Discord, WhatsApp, or maybe Instagram or Reddit anymore.