Shein’s senior executives are expected to meet potential U.S. investors over the coming week as the fashion giant moves closer to a potential listing in London. See more on the closely wat

Online fashion giant Shein is gearing up for its highly anticipated London, UK, initial public offering (IPO) by hosting informal investor meetings across Europe in the coming weeks, Reuters reported,

Shein is facing pushback from several governments in Europe. Germany, Austria, Denmark, France and the Netherlands have written a joint letter last week calling on European Union authorities to enforce the bloc’s standards on online platforms and expressing their support for scrapping the duty exemption on parcels worth less than 150 euros.

The fashion giant’s Sky Xu engages in a first face-to-face with global institutions amid a turbulent journey to go public.

Online fashion retailer Shein is preparing to start early, informal meetings with investors to gauge interest ahead of a potential initial public offering in London, according to a person familiar with the matter.

Shein is set to hold informal investor meetings in the coming weeks for its planned London initial public offering (IPO), three sources with knowledge of the matter said, pushing ahead with preparations as it awaits UK regulatory approval.