Beer Wash Jeans, the first-ever denim washed in real Coors beer. Yes, you read that right—Wrangler has taken their iconic denim and given it a unique twist by washing it in actual Coors Banquet beer.

New collaboration brings a Coors twist to the look and feel of classic Wrangler Cowboy Cut jeans Coors Original x Wrangler Beer Wash Jeans Key Visual Coors Wrangler Key Visual TORONTO, Oct. 08, 2024 (GLOBE NEWSWIRE) -- From concert stages to rodeos and the great outdoors,

Coors Banquet and Wrangler jeans have just proved that beer and jeans are the collab we didn’t know we needed. Does it get any more Americana than that? The exciting new partnership between the two famed brands,

From concert stages and rodeos, to tailgates and honky-tonks, Coors Banquet and Wrangler® have crossed paths for years. Now, genuine Western beer meets authentic Western apparel as the two venerable brands officially collaborate for the first time to introduce Beer Wash Jeans: the first and only Wrangler denim washed in Coors.