The campaign is steeped in Wrangler’s Western heritage and values around hard work, optimism, courage and taking on the day, explained John Meagher, vice president of global brand marketing. “We ...
But the ads, featuring a cast of denim-clad early risers at their local diner, are targeting the up-and-at-‘em work ethic prized by its core audience. It is Wrangler’s first new campaign since ...