LVMH becomes major sponsor of Formula 1 with new 10-year deal unveiled
LVMH has signed a 10-year global partnership with Formula One, with brands such as Louis Vuitton and Tag Heuer involved. The iconic watch manufacturer Rolex is ending a partnership with Formula One, which has been ongoing since 2013.
Formula One has confirmed a historic partnership with LVMH which will see a raft of brands - including Louis Vuitton, Moet Hennessy and TAG Heuer - become a global partner of the sport.
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Tag Heuer, Louis Vuitton and Champagne house Moët & Chandon are involved in the deal, estimated at under $100 million a year.
Several LVMH-owned brands will be involved in the global partnership deal, including Louis Vuitton, Moët Hennessy and TAG ...
From Louis Vuitton trophy cases to Moët & Chandon on the podium, the luxury conglomerate is pulling out the stops with a 10-year sponsorship deal.
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