Pharma and CPG brands embrace jingles because the economics and neuroscience work.

Aided by DSPs, retail media networks can handle demand generation, tech orchestration and scalable ad placements, and reach ...

Molson Coors, Ford, Lowe’s and other companies have stopped participating in the Human Rights Campaign Corporate Equality ...

Publicis Groupe is set to acquire Mars United Commerce, the world’s largest independent commerce marketing company.

Brands including NerdWallet, Home Depot and Ally are investing in custom partnerships in streaming, and media companies are strategizing to meet the increased demand.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...

Are you a print subscriber? Activate your account. 2 days 16 hours ago By Tim Nudd - 2 days 16 hours ago By Ad Age and ...

Doritos is returning to the Super Bowl with its “Crash the Super Bowl” challenge, the revolutionary campaign that ...

Viramontes writes about revisiting lessons from his youth in New Mexico as art director on the classic CAA spot.

Brands will temporarily occupy real estate in “The Glitch” based on the length of their campaigns, said Andrea Garabedian, head of the brand partnerships studio at Amazon Ads. Twitch recommends brands ...

Make your website the primary media vehicle for the moment. It’s a customer platform, not just a product showcase. Treat it ...

Captions, an AI startup backed by actor-musician Jared Leto and Index Ventures, lets users create and alter videos. VML has been exploring Captions’ ability to create “influencer-like videos on the ...