Coors, Wrangler
Coors® Banquet and Wrangler® Partner to Make Beer Wash Jeans
From concert stages and rodeos, to tailgates and honky-tonks, Coors Banquet and Wrangler® have crossed paths for years. Now, genuine Western beer meets authentic Western apparel as the two venerable brands officially collaborate for the first time to introduce Beer Wash Jeans: the first and only Wrangler denim washed in Coors.
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