Apple Inc. is facing an unprecedented challenge: persuading customers to buy its latest iPhones without their biggest new ...

Apple continues its tradition of decking out the Fifth Avenue store ahead of product launches, this time with glowing rainbow ...

SINGAPORE - About 110 people were seen queueing outside the Apple Store on Orchard Road at about 6.10am on Sept 20, ahead of the iPhone 16’s launch. Customers who came to the store on the night of ...

The AI technology is coming out in U.S. English only for now, but will expand into localized English in Australia, Canada, ...

Apple's new iPhone 16 is going on sale. But how a simple $35 to $75 upgrade might keep your old one running another year or ...

The free update enabling the first set of features in Apple’s suite of artificial intelligence became available Thursday.

T-Mobile Chief Executive Mike Sievert says it’s “nonsense” that the iPhone 16 line’s preorder sales are underwhelming so far.

What separates the new processors in the iPhone 16 and iPhone 16 Pro? Apple hasn't revealed much, so we ran benchmarks to see ...

Apple Intelligence will arrive on the iPhone 16 Pro and the iPhone 16 Pro Max alongside iOS 18.1, bringing cutting-edge generative AI tech across their platform. While I haven’t had the chance to ...

Apple has released the first public beta of iOS 18.1, making Apple Intelligence available to non-developers for the first ...

Apple is accelerating the rollout of a software update that will implant intelligence into its virtual assistant Siri and ...