Georgia Gov. Brian Kemp signed an executive order that effectively allows state colleges and universities to directly pay student-athletes.

Georgia Gov. Brian Kemp signed an executive order Tuesday prohibiting the NCAA from taking “adverse action” against an institution for compensating an athlete for NIL. The order is immediately effective and will remain in effect until a federal law is enacted regulating the rights of athletes or the effective date of the House v.

The governor argued that his order would help compensate athletes while waiting for news on a proposed settlement in a lawsuit that could permit direct payments.

Georgia Gov. Brian Kemp signed an executive order Tuesday that effectively allows the state's universities and colleges to pay students directly for the use of their name, image and likeness.

Georgia Gov. Brian Kemp issued an executive order on Tuesday that would protect Georgia's colleges and universities that pay student-athletes for using their name, image or

Starting next season, Tennessee will impose a 10% surcharge on season and single-game tickets to raise money to directly compensate athletes.