In Q3, the YoY growth of advertising activities across the Roku (ROKU) platform – excluding M&E (media & entertainment) – outperformed both the overall ad market and the OTT ad market in the U.S.9 The ...

Welcome to the third quarter 2024 Roku earnings conference call. [Operator instructions] Please be advised that today's ...

Roku continued to benefit from our platform ... I'll just throw one thing on top of what we're seeing as Ads Manager really ramps is that a significant portion of the ads sold in Ads Manager ...

2. Launch of Roku Ads Manager, a proprietary tool to streamline ad buying and placement. 3. Expansion of The Roku Channel (TRC), which is gaining viewership share and is expected to contribute ...

Additionally, the launch of Roku Ads Manager and new integrations, like the Trade Desk’s (TTD) UID2, provide enhanced targeting capabilities, which may further bolster advertising revenues ...

2. Launch of Roku Ads Manager, a proprietary tool to streamline ad buying and placement. 3. Expansion of The Roku Channel (TRC), which is gaining viewership share and is expected to contribute ...

The company is gearing up for strong platform revenue growth, driven by innovations like its new self-service Ads Manager, attracting smaller advertisers looking to tap into Roku’s vast audience.

(Image courtesy Roku) Overall, E.l.f. saw a 1.03% click-through rate on its home screen and Roku City screensaver ads, and the campaign drove 66,000 ... interests,” said TaraLynn Marinho, Senior ...

To clarify, back in April, LinkedIn launched its own CTV ad offering, which enables the expansion of your LinkedIn campaigns to Paramount, Roku, and Samsung ads, among others. So now, via LinkedIn’s ...

The free, ad-supported streaming service also touted a 50% year-over-year increase in global viewership The post Samsung TV ...

As smartphones became an integral part of everyday life, marketing evolved to keep pace, changing how brands engage with ...