My kids believe all channels equally, and it is my job as a parent to teach them to be critical of what they are being shown.

As editor of trade pubs focused on where advertisers and agencies plan and buy media, I've struggled for years to understand ...

I usually resist covering self-serving media trade studies like the TVB's shown here, but I'm calling this one out for a ...

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In June, San Diego-based agency Mindgruve merged with Macarta to form MindgruveMacarta. Now that agency, in a bid to bulk up ...

Following its Oversight Board's recent concerns over risking users' freedom of expression through the use of AI-editing tools, Meta has decided to make its once-clear labels on AI content edited or ...

Many dream of writing the great American novel. The Novelry thinks it's time to stop dreaming and start writing. The online writing school, which offers daily lessons, skilled editors and a ...

Creative agency Amplify has launched Futures, an innovation practice that helps brands navigate creative technology, entertainment and IP. Innovation creative director Ed Hallam and Head of ...

Paramount is backing the civic effort via research that found a friend’s encouragement increases the likelihood another will vote. Compared to campaign ads or social posts, a friend’s recommendation ...

In the face of an increasingly complex and rapidly evolving data and technology marketplace, big agency enterprises frequently need to decide on whether to build, buy or rent next-generation ...

New forecasts point to gains of around 3%, the slowest growth in six years. Read the whole story ...