My kids believe all channels equally, and it is my job as a parent to teach them to be critical of what they are being shown.

I usually resist covering self-serving media trade studies like the TVB's shown here, but I'm calling this one out for a ...

As editor of trade pubs focused on where advertisers and agencies plan and buy media, I've struggled for years to understand ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

Paramount is backing the civic effort via research that found a friend’s encouragement increases the likelihood another will vote. Compared to campaign ads or social posts, a friend’s recommendation ...

In June, San Diego-based agency Mindgruve merged with Macarta to form MindgruveMacarta. Now that agency, in a bid to bulk up ...

Following its Oversight Board's recent concerns over risking users' freedom of expression through the use of AI-editing tools, Meta has decided to make its once-clear labels on AI content edited or ...

Meta has updated its Reminder Ad offerings on Instagram via the Marketing API, giving marketers who are creating Reminder Ads in third-party apps the same functionality previously available in ...

Eve Asbury spearheads In-house Agency Services and co-leads Creative and Production for Boathouse Inc. Eve formerly led Gartner Inc.'s global in-house agency team, delivering high-impact creative ...

Advanced technology connects first-party data for audience targeting and campaign measurement to improve privacy and data ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights ...

Many dream of writing the great American novel. The Novelry thinks it's time to stop dreaming and start writing. The online writing school, which offers daily lessons, skilled editors and a ...