Apple is accelerating the rollout of a software update that will implant intelligence into its virtual assistant Siri and ...

Apple Inc. is facing an unprecedented challenge: persuading customers to buy its latest iPhones without their biggest new ...

Apple is giving more people the chance to test a software update that will implant artificial intelligence into its virtual ...

Apple's AI system, dubbed "Apple Intelligence," will also be available on the next-gen iPads and Macs as part of iOS 18.

Most of the hype around the iPhone 16 has revolved around its Camera Control button and extensive AI features. However, the ...

Clearly, investors are betting that Apple's new AI iPhone will reinvigorate sales and lead to earnings growth. If you believe ...

Apple's bringing physical buttons back from the dead, giving the iPhone 16 fast access to camera controls, customizable ...

The iPhone 16's new camera control button, similar to a DSLR, is generating buzz despite Apple Intelligence features rolling ...

Ahead of the pre-orders for iPhone 16, Apple released three ads about Apple Intelligence features. However, these features ...

Even so, Wall Streremains bullish that Apple can accelerate growth during the all-important holiday season. Analysts estimate ...