The media industry faces several hurdles in implementing advanced audience targeting. Hear Mainak Mazumdar, Chief Research ...

“Reinvigorated alliance the next step in the evolution of media in Japan and a big win for nation’s media industry”, say stakeholders Tokyo, Japan, September 11, 2024 – Nielsen, a global leader in ...

Media fragmentation is more rampant than ever, agencies seek unified tools to measure and reach fragmented audiences. Sam Bloom, Head of Partnerships at PMG, reveals how Nielsen is helping agencies ...

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Di dunia yang terus berubah, kami hadir untuk membantu Anda tetap menjadi yang terdepan dalam hal yang akan datang dengan alat untuk mengukur, terhubung, dan melibatkan audiens Anda.

W świecie nieustannych zmian dbamy o to, by Twój biznes był o krok przed tym, co ma nadejść. Jest to możliwe dzięki narzędziom do pomiaru widowni, docierania do odbiorców i angażowania ich w ...

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During August, audiences in Mexico increased streaming usage by 2.8 points compared to the previous month, accounting for 22.5% of TV viewing. In addition, MAX joins the ranking this month, increasing ...