Creative Review
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Top 20 slogans of all time - Creative Review
09: It is. Are you? – The Independent (1986) Arden/Mellors, Saatchi & Saatchi. In 1986, Paul Arden and Tim Mellors led the team at Saatchi & Saatchi responsible for creating the campaign for the first broadsheet newspaper launch in the UK for 112 years. The idea had come from a group of journalists, including founder Andreas Whittam-Smith ...
What makes the Tate logo so effective - Creative Review
Tate (1999) Wolff Olins designed the current Tate mark as part of a rebrand of the entire Tate organisation in time for the launch of Tate Modern in 2000. “We created a new brand for them when Tate Modern was being built,” says Marina Willer, creative director at Wolff Olins. “We needed to create something to unite all the different Tates
How Pharrell Williams created his smash hit song Happy - Creative …
Jun 9, 2017 · In fact, it was his tenth attempt at creating a song about fictional character Gru falling in love in animated film Despicable Me 2. Williams said he was asked to write a song about Gru – who was grumpy and unhappy for most of Despicable Me – falling in love and becoming more cheerful in the film’s sequel. “I didn’t wake up one day ...
Inside the ambitious music videos for Jungle’s new album
Aug 13, 2021 · Inside the ambitious music videos for Jungle’s new album. Jungle are back with a bumper pack of dance-laden videos for their third album. The collective’s Josh Lloyd-Watson and co-director Charlie Di Placido explain the intensive process of making the choreographed one-shot videos, which were all filmed in just five days. Seven years ago ...
Lifting the lid on Pringles’ new rebrand - Creative Review
Sep 28, 2021 · Lifting the lid on Pringles’ new rebrand. Snack brand Pringles has revealed the first update to its mascot in 20 years. JKR creative director Della Lawrence takes us through the new branding, including Mr P’s widely discussed haircut. By Megan Williams 28/09/2021. Pringles has unveiled its first mascot update in 20 years as part of a global ...
How i-D influenced fashion photography - Creative Review
Nov 30, 2020 · As the iconic magazine turns 40, we examine how i-D’s embrace of subculture and the everyday reverberated across the fashion photography landscape. By Megan Williams 30/11/2020. Terry and Tricia Jones launched i-D in 1980 in the high tide of post-punk and new wave, and these countercultural roots imbued the magazine from the outset.
Dove tackles self-esteem and heavily-edited selfies in latest …
By Rebecca Fulleylove 23/04/2021. Unilever-owned Dove has renewed its fight against unrealistic beauty standards with a new campaign that highlights the damage caused by heavily-edited selfies on social media. At the heart of the campaign is a 60-second film directed by Benito Montorio, called Reverse Selfie. The brand says it’s a sequel to ...
How CALM moved away from mental health’s ‘sad lad’ image
Feb 25, 2022 · How CALM moved away from mental health’s ‘sad lad’ image. Simon Gunning, CEO of the suicide prevention charity, explains why its “hit-driven” brand partnership approach works – and why more nonprofits should behave like brands. By Emma Tucker 25/02/2022. There’s a running joke, among the staff at suicide prevention charity CALM ...
How I Got Here: David Gentleman - Creative Review
Apr 23, 2020 · How I Got Here: David Gentleman. As David Gentleman publishes a new book on London, to coincide with his 90 th birthday, we spoke with the artist about his lengthy career and the stories behind his work, including his Penguin book covers and platform-length Underground mural. While many grow tired of London’s rapid expansion and hurried ...