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WEBAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Octopus Energy’s CEO underlining the importance of marketing to the need to remove silos, it’s been a busy week.
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WEBConsumer confidence takes ‘big fall’ following months of slow build. All the latest marketing news, including updates on big brand campaigns, daily round-ups and killer stats.
Seven principles of effective marketing communication
WEBOct 5, 2021 · So there it is: one unchanging piece of communications hardware, the brain, and seven unchanging principles of effective marketing communication that can get that hardware working for your brand: reach, attention, creativity, distinctiveness, consistency, emotion and motivation. The most effective communication has always and will always ...
Kevin the Carrot helps Aldi deliver its ‘best ever’ Christmas sales
WEBJan 10, 2022 · Kevin the Carrot helps Aldi deliver its ‘best ever’ Christmas sales. Aldi’s Christmas ad campaign was crowned the most effective festive ad of 2021, helping the supermarket to record sales growth ahead of its rivals. However, analysts believe its “poor” online proposition is holding it back. By Michaela Jefferson 10 Jan 2022.
‘You can’t cheat the fundamentals’: Why Prime has been reduced …
WEBApr 12, 2024 · Marketers taking a lesson from this should look to double-down on “the fundamentals” of “availability, building brand awareness, being priced right and having a good proposition”. “You can’t cheat the fundamentals. You can cheat maybe for a short time as they have, but long term, you can’t cheat the fundamentals,” Evans says.
Coca-Cola crowned this year’s most effective Christmas ad
WEBDec 3, 2020 · Coca-Cola’s two Christmas ads – ‘Holidays Are Coming’ and ‘The Letter’ – have been crowned this year’s most effective advertising in a year when nostalgia and tugging at the heartstrings has won for many brands. Coca-Cola’s Holidays Are Coming was the top-performing ad in seven out of 10 key measures, according to data shared ...
Top ten Nike ‘Just Do It’ ads - Marketing Week
WEBAug 22, 2013 · 2004 – “Do Anything”. Nike flexed its creative muscles in 2004 with the “Do Anything” ad by imagining what would happen if top ambassadors at the time such as Serena Williams and Andre Agassi competed in different sports such as gymnastics and baseball. 2006 – Maria Sharapova “Pretty”. In 2006 Maria Sharapova was taking the ...
Case study: Patagonia’s ‘Don’t buy this jacket’ campaign
WEBJan 23, 2013 · Case study: Patagonia’s ‘Don’t buy this jacket’ campaign. Outdoor clothing manufacturer Patagonia was founded by climbing enthusiast Yvon Chouinard in 1973 and is using a marketing strategy which could be thought of as being part nudge, part shock tactics. The company initially made climbing equipment …
Coca-Cola marketers add innovation to ‘primary focus’
WEBApr 25, 2022 · Coca-Cola had been restructuring its leadership team since August 2020 to better “capture growth in the fast-changing marketplace”. Innovation looks set to remain a key focus for the business going forward, despite the current inflationary environment. “We have a bias to invest [sic] behind our brands in marketing innovation,” said Quincey.
The best marketing campaigns of 2022: Part 1
WEBDec 6, 2022 · But rather than shy away from the challenge, Boots attacked it head on, with ‘Summer Better Be Ready’ becoming its biggest summer push to date. Indeed, the marketing budget for the brand’s 2022 summer drive was 20% higher than 2021’s ‘Feel Good as New’ campaign. It was also the first campaign …