Social Samosa
Social Samosa is an online publication reporting on Advertising, Marketing, Digital & Social Media News, Trends, Campaigns and Case Studies
Topical Spot - Social Samosa
Oct 29, 2024 · Ganji Chudail, an animated character known for her raw humour and relatable antics, has become a viral sensation, drawing attention from brands like Netflix and Nykaa. We look at the brands that have crafted engaging campaigns through the character. By Joe Sinha. Nov 07, 2024 19:11 IST 3 Min read. Topical Spot.
Brand Saga: A 'Carvaan' of ads that personified a ‘music player’
Oct 27, 2021 · Touted as the global first, a portable digital audio player with in-built stereo speakers and 5000 evergreen Hindi songs inside, Saregama branded it as Carvaan - a device that combines the best of digital technology with the convenience and ease of use of a physical form factor. As per the company, the 5000 songs available on Carvaan were ...
Shot On iPhone: A Campaign that turned into a phenomenon
Aug 18, 2020 · Presently, #ShotOniPhone has been populated with more than 15 million posts (to date) on Instagram alone and is arguably one of the most successful UGC campaigns that launched an online movement that is relevant till today and is revived each year. This year Apple specified the contest to Shot On iPhone Night Mode Challenge, participants shared ...
Shamita Islur - SocialSamosa
Oct 30, 2024 · Shamita Islur. Shamita Islur is a writer on a journey to create an impact with her written & (occasionally) spoken words. She wants to bring forth thought-provoking & emotionally riveting stories inspired by the new-age media. When she isn't at her day job, she can be found daydreaming & fangirling over her favorite K-actors/actresses.
Social Throwback 2023: Top 50 Indian ad campaigns - SocialSamosa
Dec 5, 2023 · The rest of the campaigns are put together by Social Samosa after a thorough discussion with the entire team. Here are the top 50 Indian ad campaigns of 2023 in no particular order: Cadbury Celebrations - #MyBirthdaySong. 5 Star - Nothing University. Happydent - Sign to Smile. CRED - Fills most voids ft. Zeenat Aman. Black & Decker - #ScrewItUp ...
Case Study: How Netflix India's Twitter campaign reached 36k users
Jun 15, 2021 · Summary. Leveraging Twitter’s conversational nature and a topical moment, Netflix India engaged with its audience this #WorldPoetryDay campaign through personalized poems based on their favorite Netflix show/movie. Tapping on to a cultural interest, poetry, the OTT brand engaged with their audiences through a unique lyrical response for each ...
Brands add sparkle to feeds with Diwali creative posts
Oct 29, 2019 · A post shared by Junglee Pictures (@jungleepictures) on Oct 26, 2019 at 11:32am PDT. Pictures was one that creatively used various elements and recent trends on Instagram in a scroll. Bhansali Productions made use of iconic scenes of its movies in a creative. Gits Food used the carousel format with three images in a post.
Our mission is to entertain Gen-Z and Gen-Y: Slayy Point
Dec 31, 2019 · Our brand name was based on a cricket fielding position but had to be modified to Slayy Point to fit our new genre of satirical comedy. It doesn’t actually have a deep meaning. Our mission statement. Our mission is to mainly entertain Gen-Z and Gen-Y youngsters who are tech-savvy digital citizens who are always open to new brands, apps ...
Inside Stranger Things Marketing Strategy: How Netflix created a ...
May 26, 2022 · With Stranger Things making a comeback for the 4th time, their marketing strategy saw regionally relevant content in markets such as India, Indonesia, Ireland, and more. This was done in addition to the global outreach through content created in typical Netflix style. Netflix's Stranger Things is one of the most expensive shows on the platform ...